privacy policy
Last Update:  November 28th, 2023

Alma Care Retreat Inc. (“Alma Care”, “we”, or “us”) values and respects your privacy. We have prepared this privacy policy to explain the manner in which we collect, use and disclose personal information when you visit our website located at (the “Website”), receive any of our wellness services, and otherwise interact with us.

Collection and Use of Personal Information
Sharing of Personal Information
Information About Our Website
[Interest-Based Advertising]
Safeguards and Retention
Your Choices
Updates to The Privacy Policy
Contact Us

We may collect personal information when you:
Obtain prenatal and postpartum wellness services from Alma Care  Create an account to access and use our Portal
Purchase a service from Alma Care
Chat with us through our live chats
Sign up to receive marketing emails about Alma Care resources, services, offers and events 
Participate in an Alma Care survey
Attend one of our events
Apply for a job at Alma Care
Contact us

Alma Care Wellness Services: We collect your personal information to enable our team to provide you with the prenatal and postpartum wellness services you request from us, such as meal preparation, housekeeping and laundry services, workshops and educational support and baby supervision. While the nature of the personal information you provide us will be unique to you and your needs, in general, we may collect information such as your name, gender, date of birth, due date, birth plan, primary support person, medication information, allergies and support needs for the purposes of determining suitability for, planning and delivering our wellness services to you.  

Your Account: As an Alma Care client, you can create an online booking using our reservations portal (“Portal”). If you sign up to receive text message reminders, we will send you messages regarding your upcoming stay at the frequency you choose. 

Payment: If you purchase a service from Alma Care, we (or our authorized third-party payment processor) will collect your full name and payment information (including billing address, credit card number, expiry date and CVV code) in order to process the transaction and enable Alma Care to provide you with the services you have purchased. 

Website Chat Functionality: When you use our chat functionality to speak with a live agent to make an inquiry, provide feedback, or make a request, we may collect information about you, such as your first and last name and email address, your specific feedback or request and the contents of your messages with us. We use this information to respond to your inquiry or process your request. Please do not provide any sensitive information to us through the chat functionality.

Marketing Communications: If you sign up to receive email marketing communications, we will collect your email address in order to send you information about Alma Care resources, services, offers, and events that may be tailored to your interests and interactions with Alma Care. You can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of each email. Alternatively, you can opt-out of receiving email marketing communications by contacting us at the contact information provided in the “Contact Us” section below. Please note that you may continue to receive transactional or account-related communications from us.We may use services provided by third-party platforms (such as social media and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt out of the use of your information for such purposes, please send a request using any of the methods set forth in the Contact Us section below. 

Surveys: From time to time, we may offer you the opportunity to participate in one of our surveys on an optional basis. We use the information collected through our surveys to help us understand our clients’ needs and to develop and improve our services and Website.

Events: If you attend one of our events or webinars, we may collect your first and last name, email address, city, province, postal code, country, phone number, and any other information you may provide us in connection with the event or webinar. We collect this information so that we can communicate with you about the event and contact you about future events.

Employment: In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for current and future career opportunities.

Contact Us: When you contact us with a comment, question or complaint through email, telephone, or the web chat feature on our Website, you may be asked for information that identifies you, such as your name, address and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment, question or complaint.  We may retain this information to assist you in the future and to improve our customer service and products. [In addition, we may monitor and record our telephone conversations with you for documentation, training, and quality assurance purposes.]

Non-Identifiable Information
: We may modify or aggregate your personal information such that it cannot reasonably be associated with you, for the following purposes:(i) to protect your privacy and the security of your personal information; and (ii) to conduct research and/or analytics with the goal of improving our services and the client experience and developing new offerings. We may share such non-identifiable information or insights with certain limited third parties to assist in analytics, planning, or product and service development.

We do not sell or disclose your personal information to third parties without your consent, except as set forth below or as required or permitted by law.
Accommodation Partners: We will share limited personal information about you with our business partners who provide accommodation to you while you receive our services. For example, we may share your full name and contact information with the facility (such as a hotel) in which we deliver our prenatal and postpartum wellness services to ensure that your check-in experience is seamless. 

Health Care and Wellness Providers: As part of our service offering, on request we assist our clients with finding other health care and wellness providers in their community. With your consent, we may share your name and contact information with your health care providers and other third-party wellness providers (e.g., your physician or other health care practitioner) for the purpose of connecting you with providers who may deliver additional care or services that we do not offer. 

Employers and Benefits Providers: We may disclose limited personal information to your employer or benefits provider for billing and invoice reconciliation purposes, including your name, date of service, and the service provided.

Service Providers: Your personal information will be transferred (or otherwise made available) to certain third parties including affiliates that provide services on our behalf. We use service providers to provide services such as hosting the Website, processing payments, and providing analytics and advertising and marketing services. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes. We and our service providers may access, store and otherwise process personal information outside of Canada, including in the United States or other foreign jurisdictions, where we or our service providers are located. 

Legal and Compliance: We and our Canadian, U.S. and other foreign service providers may disclose your personal information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Sale of Business: We may transfer any information we have about you as an asset in connection with a proposed or completed merger, acquisition or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Alma Care or as part of a corporate reorganization or other change in corporate control.

Visiting our Website:
 In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information, such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity and to monitor and improve our Website.

Cookies:  Our Website uses a technology called “cookies”. A cookie is a tiny element of data that our Website sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the Website features.

Analytics: We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Website. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: You can also obtain additional information on Google Analytics’ data privacy and security at the following links: and
 Third-Party Links:  Our Website may contain links to other websites that Alma Care does not own or operate. We provide links to third-party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat personal information. We encourage you to read the privacy policy of every website you visit.

We work with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Website in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our Website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns. Opting Out of Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at Please note that even if you opt out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes, including analytics, and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests. To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again.]

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.

Marketing Communications 
As indicated above, if you have signed up to receive our email communications, you can unsubscribe any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, you can opt out of receiving our marketing communications by contacting us using the contact information under “Contact Us” below. 
Exercising Your Privacy Rights
Subject to applicable law, you have the right to access, update and correct inaccuracies in, and withdraw consent to our collection, use and disclosure of, your personal information in our custody or control. You may make such a request or withdraw your consent by emailing or writing to us using the contact information set out below. We may request certain personal information for the purpose of verifying your identity when you seek access to your personal information.

We may update this privacy policy periodically to reflect changes to our privacy practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will indicate at the top of this privacy policy when it was most recently updated.
If you have any questions or comments about this privacy policy or the manner in which we or our service providers (including our service providers outside Canada) treat your personal information, or to exercise any rights in respect of your personal information, please contact us at:

Customer 947-2792